aaaa aaaa at June 23, 2022 at 5:58pm MST

Apakah penjualan Anda menurun? Apakah kinerja bisnis Anda melambat dalam krisis? Selama masa ini, sebagian besar bisnis menjalankan solusi yang terkenal: memberikan promosi. Promosi adalah perbaikan instan untuk meningkatkan penjualan yang menyenangkan banyak bisnis dengan peningkatan pendapatan yang tiba-tiba.

Tetapi jika kita melihat lebih jauh, sering melakukan promosi tidak semuanya merupakan kabar baik bagi bisnis. Seringnya promosi dapat membuat citra buruk dan pelanggan setiap kali ada iklan dari bisnis Anda. Pelanggan tidak diragukan lagi akan mempertanyakan kualitas bisnis Anda yang sebenarnya, dan Anda akan melihat pendapatan bisnis Anda memiliki pola yang tidak stabil, menjadi sangat tinggi di sekitar periode promosi tetapi membungkuk sangat rendah di lain waktu.

Memberikan promosi tidak semuanya merupakan kabar baik bagi bisnis

Bagaimana cara melakukan promosi pemasaran yang benar untuk meningkatkan penjualan dalam jangka panjang dengan tetap menjaga citra bisnis? Simak tips berikut untuk memaksimalkan strategi promosi pemasaran Anda!

  • Tetapkan tujuan promosi Anda

Sebelum menentukan jenis promo diskon yang akan diberikan, Anda harus terlebih dahulu menetapkan tujuan promosi Anda. Apakah Anda membuat promosi ini untuk mendapatkan pelanggan baru, meningkatkan penjualan, mendorong pembelian berulang, menyingkirkan inventaris lama, atau tujuan lainnya?

  • Tentukan jenis dan istilahnya

Setelah Anda memiliki tujuan promosi yang jelas, akan lebih mudah untuk memilih jenis promosi yang tepat. Katakanlah Anda adalah bisnis baru tanpa pelanggan. Anda jelas membutuhkan promosi yang fantastis untuk mendapatkan pelanggan baru. Anda dapat menawarkan Beli 1 Gratis 1 atau harga yang sangat rendah pada waktu yang terbatas setiap hari. Setelah itu, Anda dapat mengatur persyaratan yang harus dipenuhi pelanggan untuk mendapatkan promo, jika ada. Dalam skenario ini, karena tujuan Anda adalah memperoleh pelanggan baru, Anda dapat meminta pelanggan yang menginginkan promo Anda untuk berbagi tentang bisnis Anda di media sosial untuk membantu Anda mendapatkan eksposur.

  • Bagikan informasi promosi sebanyak-banyaknya

Selanjutnya, pastikan informasi tentang promosi Anda menjangkau sebanyak mungkin orang. Selain media sosial, Anda juga dapat memanfaatkan penempatan media cetak di toko Anda, banner website, atau menggunakan endorser. Jika bisnis Anda tergabung dalam aplikasi seperti TADA Wallet, Anda dapat mengirim SMS atau pemberitahuan push kepada pelanggan tentang promosi Anda yang sedang berlangsung. Mendapatkan pemberitahuan ini menciptakan rasa urgensi yang membuat mereka ingin menikmatinya selama itu berlangsung.

Tips promosi untuk meningkatkan penjualan

Dalam membuat strategi promosi pemasaran, Anda perlu memastikan promosi tersebut berhasil bagi pelanggan dan tidak membebani Anda terlalu banyak pada saat yang bersamaan. Bagaimana?

  • Manfaatkan data pelanggan

Dalam membuat promosi untuk meningkatkan penjualan, Anda perlu mengetahui kepada siapa Anda menjual. Bagaimana daya beli mereka? Produk seperti apa yang mereka sukai? Dengan menangkap dan menganalisis data pelanggan, Anda dapat membuat promosi yang lebih diinginkan untuk mereka.

  • Buat promosi tersegmentasi

Setiap bisnis memiliki beberapa jenis pelanggan: pelanggan yang sudah setia atau melakukan pembelian berulang, pelanggan tidak aktif atau tidak aktif, dan pelanggan baru. Anda dapat membuat promo yang melayani segmen tertentu seperti pelanggan baru atau pelanggan yang sudah lama tidak membeli dari Anda. Ini membantu Anda mendapatkan penjualan dari grup yang biasanya memberikan kontribusi kecil atau tidak sama sekali terhadap pendapatan Anda, sambil mempertahankan margin dari pelanggan setia tersebut.

  • Lakukan upselling

Terkadang, promosi besar adalah satu-satunya cara untuk bisnis. Untuk mengimbangi biaya tinggi, Anda dapat melakukan beberapa upselling item non-diskon Anda. Saat pelanggan datang untuk mendapatkan promosi Anda, tawarkan juga barang Anda yang tidak didiskon dan siapa tahu mereka masih tertarik untuk membeli.

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aaaa aaaa at June 23, 2022 at 10:15am MST

Untuk menemukan laptop bisnis terbaik, Anda harus menentukan fitur yang tepat untuk Anda dan pengaturan Anda, apa pun jenis pekerjaan yang Anda lakukan. Kami menyarankan Anda memilih laptop dengan prosesor bermutu tinggi dan RAM yang cukup untuk memastikan Anda dapat menjalankan beberapa aplikasi secara bersamaan. Pastikan juga untuk mempertimbangkan faktor bentuk, karena laptop yang ringan dan tipis akan lebih baik untuk portabilitas dan transportasi. Saat membeli laptop bisnis, selalu cari prosesor yang kuat, keyboard yang nyaman, dan baterai yang tahan lama.

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Laptop bisnis terbaik untuk dibeli adalah laptop dengan prosesor Intel yang kuat, RAM besar untuk multitasking, dan solid-state drive yang cepat. Fitur menonjol lainnya harus mencakup faktor bentuk yang ringan dan masa pakai baterai yang lama.

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Laptop terbaik untuk mahasiswa bisnis harus sangat kuat, sehingga dapat menjalankan aplikasi dan game bisnis saat istirahat, selain menampilkan banyak ruang penyimpanan, faktor bentuk yang ringan, dan tampilan cantik yang memungkinkan grafis terintegrasi yang baik. Layar ini dapat berkisar dari tampilan HD hingga tampilan 4K.

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Jika Anda ingin menggunakan laptop bisnis Anda di masa depan, pastikan ada banyak RAM dan ruang penyimpanan. Anda mungkin juga ingin memilih laptop yang dapat dengan mudah diupgrade, sehingga Anda dapat membuang lebih banyak RAM dan penyimpanan di kemudian hari.

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